JustLaunched

JustLaunched is the premier launch platform built specifically for indie hackers and SaaS founders who refuse to let their product get buried in the noise. It is a curated SaaS launch directory where your product gets seen by real buyers and builders, not bots. With over 902 launches currently live and a growing community of early adopters, JustLaunched provides a dedicated launch calendar where you book a date, go live in a vibrant feed of discovery, and collect votes, traffic, and backlinks from day one. Every listing gets its own branded page with a social card that actually looks good when shared, so your launch has instant credibility. Beyond the initial launch day, JustLaunched keeps your momentum going with a weekly newsletter that puts your product directly in front of subscribers, built-in sharing loops that amplify your reach, and Directory Blast — a done-for-you service that submits your product across dozens of high-authority directories for maximum SEO impact. The platform features a daily launch feed organized by category and day, editorial picks that highlight featured launches worth opening, and a sponsor panel for additional visibility. Whether you are launching an AI tool, analytics platform, productivity app, or e-commerce solution, JustLaunched is free to submit. You only pay when you want to skip the queue, get promoted, or hand off the busywork. It is the launchpad that turns your product into a trending signal, not just another listing.

Curated Daily Launch Feed

The daily launch feed is the heart of JustLaunched, showcasing the newest SaaS products organized by day, category, and traction. Every launch appears in reverse chronological order, so fresh products get prime visibility. You can browse by specific categories like AI and Machine Learning, Analytics, Developer Tools, E-Commerce, and more, with over 240 launches currently in the AI category alone. Each listing shows upvotes, launch date, and relevant tags, making it easy for early customers to discover exactly what they need.

Branded Launch Page with Social Card

Every product submission gets its own dedicated launch page with a fully branded social card optimized for sharing. When you share your launch on social media, the card displays your product name, description, and branding in a professional, eye-catching format. This eliminates the embarrassment of generic link previews and ensures your first impression is polished. The page includes all relevant details, categories, and traction indicators, giving visitors everything they need to decide within seconds.

Directory Blast Done-for-You Service

JustLaunched offers Directory Blast, a powerful done-for-you service that submits your product across dozens of high-authority directories automatically. Instead of spending hours manually registering on every startup directory, you hand off the busywork and get immediate backlinks, traffic, and SEO juice. This service is designed for founders who want maximum distribution without sacrificing their time. It is a paid upgrade, but the ROI in terms of domain authority and referral traffic is substantial.

Weekly Newsletter and Sharing Loops

Beyond launch day, JustLaunched keeps your product in the spotlight with a weekly newsletter that puts your listing directly in front of engaged subscribers. The built-in sharing loops create a viral effect: when you share your launch, the platform amplifies it through community-driven distribution. This ongoing momentum ensures your product stays top of mind even after the initial launch frenzy fades. Combined with the editorial picks and sponsor panel, your product gets multiple touchpoints with potential customers.

Launching a New AI SaaS Product

An indie hacker building an AI-powered analytics tool like Difference Machine can submit their product to JustLaunched and get featured in the AI and Machine Learning category. By booking a launch date, they appear in the daily feed alongside other trending AI tools. The branded social card makes sharing on Twitter and LinkedIn look professional, driving targeted traffic from early adopters who are actively searching for the next big AI solution. The weekly newsletter ensures their product reaches subscribers even after launch day.

Getting SEO Backlinks for a New Startup

A founder launching a productivity tool like Pinwork can use Directory Blast to automatically submit their product to dozens of high-authority directories. This generates valuable backlinks that boost domain authority and search engine rankings. Combined with the backlinks from the JustLaunched listing itself, the founder builds a solid SEO foundation from day one without manual effort. This use case is perfect for founders who understand the importance of off-page SEO but lack the time to execute it.

Driving Traffic to a Side Project

A developer creating a niche tool like OnlyFans Statistics can submit it to JustLaunched to get immediate visibility among a community of builders and buyers. The daily launch feed ensures the product appears in front of people who are actively browsing for new tools. The sharing loops encourage community members to upvote and share, creating organic traffic spikes. With zero upfront cost, this is the ideal way to validate a side project before investing in paid marketing.

Gaining Social Proof and Credibility

A SaaS founder launching BoardStack, an HOA management tool, can leverage JustLaunched to collect upvotes, reviews, and social proof. Being listed in a curated directory with editorial picks signals to potential customers that the product is legitimate and worth exploring. The branded social card makes every share look professional, building trust with skeptical buyers. This use case is critical for founders entering competitive markets where credibility is the primary barrier to adoption.

How do I submit my product to JustLaunched?

Submitting your product is completely free. Simply go to the Submit Startup page on the JustLaunched website, fill in your product details including name, description, category, and tags, and book your preferred launch date. Your listing will appear in the daily launch feed on that date. You can also choose to upgrade later to skip the queue or get promoted.

What categories are available for my launch?

JustLaunched offers 14 distinct categories to ensure your product reaches the right audience. These include AI and Machine Learning, Analytics, Developer Tools, E-Commerce, Productivity, Marketing, Social and Community, Health and Wellness, Sales and CRM, Education, Security, Finance, HR and Recruiting, and a general Other category. You can select multiple tags to improve discoverability.

How does Directory Blast work?

Directory Blast is a paid done-for-you service where the JustLaunched team submits your product across dozens of high-authority directories automatically. You provide your product details once, and they handle the submission process, saving you hours of manual work. This service generates backlinks, referral traffic, and improved SEO rankings. It is available as an upgrade when you want to maximize distribution.

Can I get promoted or featured after my launch day?

Yes, JustLaunched offers multiple ways to maintain visibility after your initial launch. You can upgrade to skip the queue for future promotions, get featured in the editorial picks section, or advertise in the sponsor panel. The weekly newsletter also includes your product if you are an active subscriber. These options ensure your product stays in front of the community beyond launch day.

Submitting your startup to JustLaunched is completely free. You can book a launch date, create a branded page, and appear in the daily feed at no cost. Paid upgrades are available when you want to skip the queue for faster listing, get promoted in the editorial picks or sponsor panel, or hand off the busywork with Directory Blast. Specific pricing for these upgrades is available on the JustLaunched pricing page. The platform is designed to be accessible for all indie hackers and SaaS founders, with the option to invest more only when you need additional visibility or automation.