Going Rate

Going Rate gives you instant, free cost estimates for home renovations, health treatments, and more across Australia.

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Published on:

July 20, 2026

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Going Rate application interface and features

About Going Rate

Going Rate is a powerful, user-friendly platform designed to help businesses capture more qualified leads by providing instant, transparent pricing to potential customers directly on their website. At its core, Going Rate solves a fundamental problem: most people want to know the price of a service before they reach out, and if a website forces them to fill out a contact form and wait for a response, the vast majority of those visitors will simply leave and never return. Going Rate eliminates this friction by giving you a branded, interactive cost calculator that you can embed on your own site or share via a simple hosted link. Visitors answer a few straightforward questions about their project or needs, and within seconds, they receive an instant estimate. For you, the business owner, this means you get their contact details along with the exact numbers they selected, turning a curious visitor into a qualified, high-intent lead with minimal effort. The platform is incredibly easy to set up, taking about two minutes, and requires absolutely no coding or developer assistance. While Going Rate was originally built for Australian tradespeople, clinics, and service-based businesses, its functionality is universal and works for any business that provides a quote for their services. The platform offers a generous free forever plan that includes your own branded calculator, instant lead alerts, and a hosted page, making it accessible for businesses of all sizes. With over 588 calculators across 42 categories and growing, Going Rate is already a trusted resource for Australians looking to estimate costs for renovations, treatments, and services before making an enquiry. It is built in Australia, priced for Australian conditions, and figures are regularly reviewed against published rates to ensure accuracy. The service is free to use for consumers, with no sign-up required and no data sold, while businesses can leverage it to stop losing the visitors who just wanted to know what it costs.

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