Formly

Formly lets you create and analyze forms with AI via chat or editor, turning goals into answers instantly.

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Published on:

July 5, 2026

Pricing:

Formly application interface and features

About Formly

Forget staring at a blank page and wrestling with clunky drag-and-drop builders. Formly is the next-generation form builder that lets you create, publish, and analyze high-converting forms simply by chatting with your favorite AI agent. Whether you use Claude, ChatGPT, Cursor, Codex, or OpenClaw, you just describe the outcome you want, and Formly handles the rest. It picks the right questions, field types, and page flow to get you qualified leads, screened applicants, honest feedback, or event signups in seconds. But here is the kicker: Formly is not a locked template. Every AI-generated form opens in a full, visual editor where you have total control. You can drag-and-drop blocks, build multi-page flows, add conditional logic, pipe answers, and customize every pixel with your own branding. It supports everything from text inputs and dropdowns to signatures, ratings, file uploads, and matrices. Once live, you get powerful analytics, submission management, webhooks, and email notifications. Your data stays yours with GDPR-compliant hosting in Europe, no cookies, and no tracking. Formly is built for product teams, HR professionals, marketers, and developers who want answers, not form-building headaches. With unlimited forms and submissions, you can cancel anytime. This is the form builder that the AI era demanded, and it is already going viral with teams who want to ship faster and collect better data.

Features of Formly

AI-Powered Form Generation from Chat

This is the feature that makes Formly go viral. You connect Formly to your agent once, and then the entire workflow is just asking. Say something like, "Create a feedback survey for our beta users and publish it," or "Build a job application form with a resume upload," or even "Show me this week's responses to the signup form." The AI agent understands your goal, drafts the perfect form with the right questions and flow, and publishes it live in seconds. You get a shareable link like app.formly.so/f/aB3xZ9, and answers come back directly into your chat. It is the fastest way to go from idea to collecting responses, and it is blowing people's minds.

Full Visual Editor with Drag-and-Drop

Do not think this is a locked-down template. Every form generated by AI opens in a real, full-featured visual editor. You can fine-tune anything the agent built, or start entirely from scratch. The editor gives you drag-and-drop blocks, multi-page flows, real-time preview, and complete control over your branding. You can change colors, fonts, logos, and layouts to match your company identity. This feature ensures that while AI gets you started instantly, you remain the one calling all the shots for the final polish.

Advanced Logic and Personalization

Formly is not just about collecting answers; it is about making every respondent feel like the form was made for them. You get conditional logic that shows or hides questions based on previous answers. You get answer piping that dynamically inserts a user's previous response into a later question, like "Hey @First Name, can we send updates to @Email?" You get variables that personalize the entire experience. And you get multi-page forms that split long surveys into focused, digestible steps that people actually finish. This dramatically boosts completion rates.

Seamless Data Integration and Analytics

Answers should not sit in a dashboard collecting dust. Formly pipes every submission into your CRM, database, or any tool in your stack the moment it arrives. You get webhooks that push submissions to any service instantly, a REST API for pulling responses, and MCP support so your AI agent can fetch and summarize data for you. The built-in analytics show you responses, completion rates, and popular answers. Users are already raving about sending leads directly to their CRM using Formly's webhook integration, calling it easy to set up and reliable.

Use Cases of Formly

Screening Job Applicants at Scale

HR teams are using Formly to screen hundreds of applicants without drowning in manual work. You simply tell your agent, "I need to screen 200 job applicants," and Formly generates a multi-page application form with resume upload, skills assessments, and conditional questions. The AI picks the right field types and flow to ensure people actually finish the application. You get submissions piped directly to your ATS via webhook, and your agent can summarize candidate responses for quick review. It turns a week-long process into a 5-minute setup.

Collecting Beta User Feedback

Product teams are going viral with Formly for collecting feedback from beta users. You ask your agent to create a feedback survey, and it instantly publishes a form asking for ratings, open-ended feedback, and feature requests. The responses come back into your chat, and your agent summarizes the key takeaways, like "Most beta users ask for dark mode and CSV export." You get 128 responses with an 87% completion rate and a 4.6 average rating. It is the fastest way to close the loop with your users and make data-driven product decisions.

Generating Qualified Leads for Sales

Marketers are using Formly to build high-converting lead generation forms that actually get filled out. You describe your ideal lead qualification criteria, and the AI builds a form with smart conditional logic that filters out unqualified prospects automatically. You can embed the form directly on your landing page, behind a short link, or on your own domain. Every submission fires a webhook to your CRM instantly. Sales teams get hot leads in real-time, and you get analytics on which sources are performing best.

Event Registration and Signups

Event organizers are using Formly to handle everything from small meetups to large conferences. You ask your agent to create an event signup form, and it generates a multi-page flow that collects attendee details, dietary preferences, session selections, and even payments if needed. You get file uploads for headshots, signature fields for waivers, and rating scales for post-event feedback. The form can be embedded on your event page or shared via a short link. Submissions go straight to your event management tool via webhook, and your agent can give you a live headcount at any time.

Frequently Asked Questions

How does the AI form generation actually work?

You connect Formly to your AI agent (Claude, ChatGPT, Cursor, Codex, or OpenClaw) with a one-time setup that takes about two minutes. After that, you simply describe the outcome you want in natural language. For example, you could say, "Create a feedback survey for our beta users and publish it." The AI agent understands your goal, selects the appropriate questions and field types, designs the page flow, and publishes the form live. You then get a shareable link and can fine-tune everything in the visual editor. It is like having a professional form designer on call 24/7.

Is my data secure and GDPR compliant?

Absolutely. Formly is hosted exclusively in Europe and is fully GDPR compliant. We do not use cookies or track your form responses in any way. Your data stays yours, and we never sell or share it. This is a core part of our product philosophy. We believe that you should own your data completely, and we have built our infrastructure from the ground up to respect that privacy. You can confidently collect sensitive information like resumes, signatures, and personal details.

Can I customize the look and feel of my forms?

Yes, completely. Every form generated by AI opens in a full visual editor where you have total control. You can change colors, fonts, logos, and layouts to match your brand identity. You can also add your own domain for embedding forms. The editor supports drag-and-drop blocks, multi-page flows, real-time preview, and every customization option you could need. You are never locked into a template. The AI gives you a head start, but you are the one who calls the shots on the final design.

What integrations are currently available?

Right now, Formly offers powerful webhooks that push every submission to any service that accepts webhooks the moment it comes in. You also get a REST API and MCP support for pulling responses and having your AI agent summarize them. Users are already using the webhook integration to send leads directly to their CRM, and it is praised for being easy to set up and reliable. Coming soon, based on user demand, are integrations with Notion, Zapier, and Make, which will connect you to over 5,000 apps without code.

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