Avina

About Avina

In the high-stakes race of B2B sales, reaching in-market buyers first isn't just an advantage—it's everything. Avina is the AI-powered GTM platform that gives modern revenue teams that critical edge. It’s not just another data aggregator; it's an intelligent buying signals and account prioritization engine that acts like your smartest sales analyst, working 24/7. Avina is built for sales, marketing, and revops teams who are tired of chasing cold leads and missing hidden opportunities buried in data noise. Its core value proposition is simple yet transformative: it unifies real-time signals from across your tech stack—web intent, CRM activity, email/call interactions, ad engagement, job changes, and company news—and uses advanced LLMs to read the full context behind every interaction. This means it doesn't just tell you what a prospect did, but what it actually meant, scoring and prioritizing accounts the way a human would. The result is a live, ranked list of genuinely warm, high-intent opportunities delivered directly to your team's workflow, turning passive data into immediate, actionable pipeline. With seamless integration into tools like Salesforce, HubSpot, and Outreach, Avina automates the entire process from signal detection to action, ensuring your team always acts on the right account, at the right time, with the right message.

Features of Avina

AI-Powered Signal Scoring

Avina uses sophisticated Large Language Models (LLMs) to go beyond surface-level alerts. It reads and comprehends the full context behind every buying signal—like the content of a news article, the intent behind website visits, or the nuance in email interactions—to interpret what a prospect's activity truly means. This AI-driven analysis filters out irrelevant noise and scores each account based on genuine purchase intent, delivering a prioritized list that reflects human-like judgment at machine scale. This ensures your team focuses only on signals that match your Ideal Customer Profile (ICP) and indicate real readiness to buy.

Unified Intent Data Hub

The platform acts as a central nervous system for your go-to-market data, continuously monitoring and capturing relevant, real-time signals across first-party data (your CRM, email, calls), third-party intent data, and public web sources. It seamlessly integrates with your entire GTM stack, including Salesforce, HubSpot, LinkedIn, Salesloft, Apollo, and Outreach, creating a single source of truth for all prospect activity. This unification is critical for spotting comprehensive buying patterns that would be invisible when looking at data sources in isolation.

Automated Workflow Orchestration

Avina doesn't just identify opportunities; it automatically triggers the next best action. When a high-intent account is identified, the platform can automatically push the lead to a sales rep, add contacts to personalized sales sequences in tools like Outreach, build lookalike ad audiences for retargeting, or enrich contact records with fresh data. This automation keeps the pipeline moving efficiently, freeing reps from manual tasks to focus on selling and ensuring no warm lead goes cold due to delayed follow-up.

Seamless Team Integration & Slack Feed

Designed for actual sales team workflows, Avina delivers insights where your team already works. Beyond syncing everything to your CRM, it provides a dedicated "Signals Inbox" and can push real-time, context-rich alerts directly to Slack channels. This means reps get instant, actionable notifications about hot accounts without having to switch between multiple tabs or tools, enabling lightning-fast response times and ensuring the entire team never misses a critical buying signal.

Use Cases of Avina

Accelerating Warm Outbound & Inbound Response

Sales Development Reps (SDRs) and Account Executives use Avina to transform their outbound from cold calling to warm engaging. By receiving live alerts on accounts showing active research, job changes, or news events related to their solution, reps can reach out with hyper-relevant context. This dramatically increases connection and conversion rates, turning outbound into a responsive, signal-driven motion. Top-performing SDRs credit Avina with helping them become #1 on their team by catching prospects they would have otherwise missed.

Powering Account-Based Marketing (ABM) Campaigns

Marketing teams leverage Avina to execute precision ABM. The platform identifies when target accounts are actively in-market, allowing marketers to automatically build and launch tailored ad audiences for retargeting. They can also trigger personalized email nurture sequences the moment intent signals are detected, ensuring marketing efforts are perfectly timed with the buyer's journey, maximizing engagement and pipeline contribution from key accounts.

Enhancing Revenue Operations & Intelligence

Revenue Operations leaders utilize Avina to bring data-driven rigor to the sales process. The platform provides a unified view of all buying signals and AI-driven account scores, which can be synced to the CRM. This empowers RevOps to measure what truly drives pipeline, optimize territory and lead routing rules based on real-time intent, and give leadership unparalleled visibility into which accounts are heating up, enabling more accurate forecasting and strategic planning.

Automating Prospect Research & Outreach Drafting

Avina acts as an AI research assistant for busy sales professionals. Beyond just alerting on an account, it extracts and summarizes the key topics a prospect cares about based on their activity. This intelligence can be used to automatically draft personalized outreach emails or provide talking points, saving reps hours of manual research and enabling them to send more insightful, context-rich messages that resonate with the buyer's current priorities.

Frequently Asked Questions

What makes Avina different from other intent data platforms?

Unlike basic intent platforms that simply alert you to website visits or keyword spikes, Avina uses LLMs to understand the context and meaning behind every signal. It reads the full content of news articles, interprets engagement patterns, and scores accounts with human-like nuance. Furthermore, Avina is built as an automation engine, not just a dashboard. It seamlessly integrates with your core sales tools to not only find and prioritize accounts but also automatically trigger the next action—like adding leads to sequences or ad audiences—turning insight into execution without manual work.

How quickly can my team get started with Avina?

You can get started and begin uncovering hidden pipeline in just 30 minutes. Avina is designed for seamless integration with your existing tech stack, including popular CRMs and sales engagement platforms. The setup process is straightforward, allowing your team to connect data sources, define your ICP, and start receiving prioritized, high-intent account alerts almost immediately, with minimal disruption to your current workflow.

What kind of signals does Avina track?

Avina monitors a comprehensive range of real-time buying signals across three key categories: First-party data from your own systems (CRM activity, email opens/replies, call transcripts), third-party intent data (account-level web research activity), and public web data (company news, funding events, leadership changes, and job postings). This holistic view ensures you catch every indicator that an account is entering an active buying cycle.

How does Avina ensure data privacy and security?

Avina takes security seriously and is built with enterprise-grade safeguards. It complies with major data protection regulations and offers a Data Processing Agreement (DPA). The platform connects to your tools using secure, OAuth-based APIs where possible and follows industry best practices for data encryption both in transit and at rest. You maintain control over your data, and Avina's practices are detailed in its publicly available Privacy Policy, Terms of Service, and Security documentation.