AutomagicWP

Tired of the endless, soul-crushing "ZIP loop"? You're not alone. Thousands of WordPress developers and agencies have already ditched the manual grind for AutomagicWP, the private distribution hub that's revolutionizing how plugins and themes get updated. This isn't just another tool; it's a complete workflow transformation. AutomagicWP is built for one powerful purpose: to eliminate the tedious process of manually logging into dozens or even hundreds of client wp-admin dashboards to upload new versions. Instead, you upload a release just once to your private AutomagicWP repository. Every WordPress site you've connected will then update itself automatically, seamlessly, using WordPress's own native update system. Your clients get instant, reliable updates without you lifting a finger, and you reclaim hours—if not days—of your valuable time every single month. It's the secret weapon for modern WordPress professionals who value efficiency, reliability, and their own sanity. From solo indie developers to bustling agencies and premium plugin shops, AutomagicWP is the automated backbone for professional WordPress product distribution, complete with changelogs, CI/CD, and a stunning admin presence.

One-Click, Universal Updates

Upload a single plugin or theme ZIP file to AutomagicWP, and consider your work done. The platform handles the rest, propagating that new release to every connected WordPress site automatically. Sites check for updates on their normal WordPress schedule and pull the new version directly, just like they would from the WordPress.org repository. This means zero manual logins, zero FTP uploads, and absolute certainty that all your client sites are running the latest, most secure version of your code without you ever touching them.

Professional Plugin Repository & Presentation

Give your plugins and themes the professional presence they deserve, right inside the wp-admin. AutomagicWP lets you upload icons, banners, and screenshots, and craft detailed descriptions, changelogs, and FAQs. This transforms your private updates from a basic file delivery into a branded, trustworthy experience for your clients, building confidence and reducing support questions about "what changed?" with every release.

Seamless CI/CD & GitHub Integration

Integrate AutomagicWP directly into your modern development workflow. Connect your GitHub repository, and with a simple push of a tag, your release is built and distributed automatically. The included GitHub Action means the journey from merged code to live update on all client sites is fully automated—zero manual steps. This is how top-tier developers ship software, and now it's accessible for any WordPress project.

Comprehensive Dashboard & Version Control

Maintain complete mastery over your releases with a clear, centralized dashboard. View every version you've ever shipped, roll back to a previous release if needed, and download ZIP files on demand. The dashboard provides a crystal-clear version history, PHP requirement tracking, and a real-time overview of which sites have successfully updated, putting you firmly in control of your entire distribution pipeline.

WordPress Development Agencies

Agencies managing portfolios of 10, 50, or 200+ client sites are drowning in update requests. AutomagicWP is their lifeline. By connecting each client site once, the agency ensures every site receives core plugin and theme updates automatically. This slashes billable hours wasted on manual updates, eliminates human error, and allows the team to focus on high-value development and client strategy instead of repetitive maintenance tasks.

Independent Plugin & Theme Developers

Solo creators and small shops selling premium WordPress products need a reliable, professional distribution channel without the complexity and cost of a full e-commerce platform. AutomagicWP provides exactly that—a private, secure hub to deliver updates directly to customers. It handles licensing, updates, and presentation, letting the developer focus entirely on building an amazing product.

Freelance WordPress Developers

Freelancers maintaining multiple client websites often get stuck in the inefficient cycle of manually applying updates to each site individually. AutomagicWP breaks this cycle. By hosting their commonly used custom plugins or configurations on AutomagicWP, they can push an update once and have it cascade to all relevant client sites, guaranteeing consistency and freeing up time to onboard new clients.

Enterprise WordPress Management

For businesses running a network of internal WordPress sites (e.g., for departments, locations, or franchises), keeping custom functionality synchronized is a major challenge. AutomagicWP acts as a private internal app store, ensuring that every site in the network instantly receives approved updates to proprietary plugins, enhancing security and ensuring uniform feature sets across the entire organization.

How does automatic plugin updating work?

You install a lightweight connector plugin on each WordPress site and add your unique AutomagicWP API key. This creates a secure link. When you publish a new release on AutomagicWP, our service notifies WordPress's update system. Then, on its normal schedule (or when an admin manually checks), each site will see an available update and can install it with a single click, just like updating from WordPress.org. The entire process is handled by WordPress's core, trusted update mechanism.

Is AutomagicWP free to start?

Absolutely! AutomagicWP offers a generous free Starter plan with no credit card required to sign up. You can manage one plugin, create 20 releases, and start automating updates for your sites in under five minutes. This lets you fully experience the power of automated distribution and integrate it into your workflow before any financial commitment.

What is the difference between AutomagicWP and the WordPress.org repository?

The WordPress.org repository is public and has strict guidelines. AutomagicWP is your private repository for premium, custom, or client-specific plugins and themes that aren't suited for public listing. You retain full control, ownership, and privacy. It gives you the same seamless update experience as WordPress.org but for your exclusive code, with added professional features like changelogs and CI/CD.

Can I roll back a release if it causes issues?

Yes, you have complete version control. Your AutomagicWP dashboard maintains a history of every release you've uploaded. If a new version has an unexpected bug, you can easily mark a previous, stable version as the "latest" release. Your connected sites will then see that older version as the available update, allowing you or your clients to roll back with one click until a fix is ready.

AutomagicWP offers simple, transparent pricing designed to scale with your needs. You can start for free and upgrade as your portfolio grows.

Starter: Perfect for indie developers, this plan is Free Forever. It includes 1 plugin, 500 MB storage, 20 releases, automatic updates, CI/CD, and API access.

Pro (Most Popular): Built for developers managing multiple plugins, priced at €9/month (billed monthly) or €96/year (billed annually, saving 43%). It includes up to 10 plugins, 10 GB storage, unlimited releases, and all core features with priority support.

Agency: Designed for agencies with large client portfolios, priced at €29/month (billed monthly) or €348/year (billed annually). It includes unlimited plugins, 100 GB storage, unlimited releases, and all features with priority support. All plans include automatic site updates, CI/CD & GitHub Actions, and full REST API access.