Master Metrics

About Master Metrics

Tired of drowning in spreadsheets and juggling a dozen analytics tabs? You're not alone. Master Metrics is the all-in-one management platform that's taking agencies and marketing teams by storm, built by marketers who've been in the trenches. It’s the secret weapon for turning chaotic data into clear, actionable insights and stunning client reports—fast. This isn't just another dashboard tool; it's a complete command center designed to maximize your marketing and sales results with better, smarter data. Imagine having a unified view of all your client accounts, automated alerts that shout when something's wrong (or right!), and the power to generate AI-driven presentations in clicks. That's the Master Metrics promise: to simplify your analytics with smart dashboards, custom alerts, and seamless integrations, empowering you to make data-driven decisions effortlessly and impress your clients every time. Join the thousands of teams who have ditched the manual grind and are now working smarter, not harder.

Features of Master Metrics

Centralized Overview Control Panel

Stop the endless tab-hopping. Master Metrics gives you an instant, bird's-eye view of your entire client portfolio with its powerful Overview Table. See all your clients' ad network data in one place, enriched with custom fields like budget, goals, and assigned analyst. Customize the table to highlight exactly what needs your immediate attention, merging data from all connected sources and even adding your own custom formulas. It’s the ultimate control panel for agency owners and team leads to monitor performance and spot fires before they start.

Intelligent Marketing Alerts

Never miss a critical metric shift again. Set up custom Alerts to get notified automatically when a campaign underperforms, sales drop, or a budget threshold is crossed. You can control the daily spend needed to hit monthly targets and get pinged if you're above or below your goal. Receive these crucial notifications directly in your email, Slack, WhatsApp, or favorite project management tools like ClickUp, Asana, or Monday.com. It’s like having a 24/7 data watchdog for your business.

AI-Powered Google Slides Presentations

Impress your clients without the all-night design sessions. Choose your data sources, key metrics, and a design template, and let Master Metrics' AI create a professional, fully editable Google Slides presentation in just a few clicks. This game-changing feature automatically pulls in ad creative and social post images, transforming raw data into a compelling visual story that wins trust and renewals. It’s the fastest way to go from data to deck.

Seamless Google Sheets & Looker Integration

Keep working in the tools you love. Master Metrics automatically extracts and merges data from all your marketing sources directly into Google Sheets and Looker Studio. Schedule daily data exports and enjoy automatic updates, so your spreadsheets and reports are always populated with the freshest ad performance data. This seamless integration eliminates manual data pulling, ensuring your models and client reports are always accurate and up-to-date.

Use Cases of Master Metrics

Agency Client Reporting & Management

Marketing agencies managing multiple clients can use Master Metrics as their single source of truth. The Overview Table provides a snapshot of all account health, while one-click dashboards and scheduled PDF/email reports streamline monthly deliverables. The AI Slides feature drastically cuts down the time spent creating quarterly business reviews, allowing agencies to scale their service without scaling their workload.

Proactive Campaign Performance Monitoring

Paid media managers and in-house marketing teams can set up Alerts for key performance indicators (KPIs) like cost-per-acquisition (CPA), click-through rate (CTR), or ROAS. Get an instant Slack message if a campaign's spend spikes or conversions plummet, enabling lightning-fast optimizations to protect budgets and maximize ROI before the month-end report.

Automated Financial Oversight & Budget Control

Finance and marketing ops professionals can leverage custom Alerts and formulas to maintain strict budget control. Set alerts for when any campaign reaches 80% of its monthly budget or if the daily spend deviates from the target needed to hit the goal. This automated oversight prevents overspending and ensures efficient allocation of marketing dollars across all initiatives.

Consolidated Data Warehousing for Analysis

Analysts and data-savvy marketers can use Master Metrics to pull unified data from 10+ platforms (like Meta Ads, Google Ads, and LinkedIn) into Google Sheets or Looker Studio. By creating custom metrics and blending data from different sources, they can build complex, business-specific models and answer deep strategic questions without manual data stitching.

Frequently Asked Questions

What makes Master Metrics different from other analytics tools?

Master Metrics is built specifically for the workflow of agencies and marketing teams by people who've lived it. It combines a powerful overview control panel, proactive alerts, and deep integrations with the unique ability to generate AI-powered client presentations. It’s not just a dashboard; it's an end-to-end management solution that saves time on both analysis and reporting, a combo that tools like Supermetrics don't offer out-of-the-box.

How many data sources can I connect?

Master Metrics currently integrates with 10+ essential marketing and sales data sources, including major ad networks and platforms. They are also actively expanding their connector list, with several new sources marked "coming soon" on their roadmap, ensuring you can bring all your critical data into one place.

Can I share reports with clients who don't have a Master Metrics login?

Absolutely! Sharing insights is a core strength. You can easily share live dashboards via public links, export any report as a polished PDF, or even schedule automated email reports to be sent directly to your clients' inboxes on a daily, weekly, or monthly basis.

Is there a free trial available?

Yes! You can try Master Metrics completely free for 7 days. This gives you full access to explore all the features, connect your data sources, and experience how it can transform your reporting and analytics workflow before choosing a paid plan.

Pricing of Master Metrics

Master Metrics offers a scalable pricing structure to fit businesses of all sizes, from freelancers to large agencies. All paid plans include the Looker and Sheets connectors, alerts, dashboards, the overview panel, and AI Slides. You can try any plan free for 7 days.

• Freelancer: $30/month for 15 accounts.
• Basic: $69/month for 15 accounts.
• Basic Plus: $129/month for 30 accounts.
• Intermediate: $169/month for 50 accounts.
• Intermediate Plus: $229/month for 70 accounts.
• Pro: $289/month for 100 accounts.
• Pro Plus 1: $359/month for 150 accounts.
• Pro Plus 2: $439/month for 250 accounts.

Support and implementation assistance are included for free on all plans except the entry-level Freelancer tier.