Pursuit

Stop playing the guessing game in public sector sales. Pursuit is the AI-powered intelligence platform that's completely revolutionizing how businesses sell to state, local, and education (SLED) governments. For government contractors, SaaS companies, and any business targeting this $2 trillion market, the old playbook is broken. The sales cycle is notoriously opaque, slow, and filled with missed RFPs buried in endless manual research. Pursuit shatters that barrier. It acts as your 24/7 AI analyst, continuously monitoring over 110,000 public entities. Using advanced AI, it scans millions of documents—budget proposals, council meeting transcripts, contract databases—to uncover live buying signals 6-18 months before an RFP ever drops. This isn't just data aggregation; it's actionable intelligence. Pursuit scores opportunities by win probability, surfaces the exact right contacts from a database of over 4 million, and pushes everything directly into your CRM. The mission is clear: remove all friction from public sector sales. This is why industry leaders from Flock Safety to OpenGov rely on Pursuit to supercharge pipeline generation, achieve up to a 6.6x pipeline increase with 0 new hires, and turn public sector complexity into their single greatest competitive advantage. Stop being an outsider and start showing up as the incumbent.

Pre-RFP Signal Intelligence

Pursuit's core AI engine scans and analyzes documents from over 110,000 SLED entities to surface genuine buying signals long before formal procurement begins. It identifies budget approvals, contract expirations, new strategic initiatives, and project discussions hidden in meeting minutes, giving your team a 6-18 month head start. This transforms your approach from reactive RFP-chasing to proactive, strategic engagement, allowing you to shape deals before your competitors even know they exist.

Actionable Contact & Account Intelligence

Go beyond basic directories. Pursuit provides continuously enriched account profiles with accurate org charts, incumbent vendor details, past contract values, and specific procurement processes. It automatically identifies and prioritizes the right 4 million+ contacts, scoring their relevance and influence. This ensures your outreach is hyper-targeted, based on real-time roles and involvement in active projects, not outdated lists.

Native CRM & Workflow Integrations

Pursuit is built for seamless operation within your existing tech stack. It offers bi-directional sync with major CRMs like Salesforce and HubSpot, ensuring enriched account data, buying signals, and new contacts flow automatically without manual entry. This native integration extends to marketing platforms (Marketo, LinkedIn Ads) and sales engagement tools, creating a unified intelligence layer across your entire go-to-market team.

Role-Specific Intelligence Dashboards

The platform delivers tailored insights for every persona. Sales leaders get team-wide signal visibility and territory coverage analysis. AEs get instant meeting prep via a Chrome extension. BDRs receive daily prioritized call lists. Customer Success monitors for renewal and churn signals. This ensures every team member acts on the same powerful intelligence, but in the context that matters most for their role, driving coordinated execution.

Accelerating New Logo Acquisition for Sales Teams

Sales and Business Development Reps use Pursuit to stop cold calling blindly. The platform delivers daily alerts on high-intent signals within their territory, such as budget approvals for relevant projects or leadership changes at key agencies. With one-click ability to add prioritized accounts to sequences and full meeting intelligence, teams have reported a 47% increase in qualified pipeline and a staggering 20% cold call conversion rate by engaging with context and perfect timing.

Powering Strategic ABM Campaigns for Marketing

Marketing teams leverage Pursuit to build Account-Based Marketing campaigns rooted in real buying signals, not firmographics. By syncing audiences of in-market accounts—those with approved budgets, expiring contracts, or new initiatives—directly to platforms like LinkedIn, Marketo, or HubSpot, marketers can deliver hyper-relevant content. This signal-driven approach has led to a 2.4x lift in ABM campaign conversion rates, as messaging aligns directly with the public entity's current needs and budget cycle.

Forecasting with Confidence for Sales Leadership

Sales leaders and VPs utilize Pursuit to move beyond gut-feel forecasting. The platform provides a clear view of which buying signals are being tracked by each rep, identifies coverage gaps across vast territories, and uses real procurement indicators to predict pipeline health. This intelligence allows leaders to coach based on activity around real opportunities, allocate resources strategically, and forecast revenue based on tangible, early-stage engagement, leading to more predictable growth.

Protecting & Expanding Revenue for Customer Success

Customer Success managers configure Pursuit to monitor their existing accounts for both renewal and churn signals. Alerts for budget cuts, leadership changes, or competitor RFPs at their customer agencies provide a 90-180 day head start on renewal conversations. This proactive intelligence enables CSMs to mitigate risk, align value with the customer's evolving priorities, and identify expansion opportunities, resulting in 3x faster renewal identification and stronger retention rates.

What types of buying signals does Pursuit actually detect?

Pursuit's AI is trained to identify a wide range of high-intent signals from public documents. This includes budget line items for new projects, discussions in city council or school board meeting minutes about technology needs, contract expiration notices, RFI (Request for Information) publications, and leadership changes at agencies. It connects these disparate data points to paint a clear picture of upcoming procurement opportunities long before the formal RFP is released.

How does Pursuit ensure data accuracy and freshness?

Pursuit maintains a 94% data accuracy rate through continuous, automated enrichment. The platform's systems constantly monitor and cross-reference sources from over 110,000 entities. When a contact changes roles, a new budget is passed, or a meeting transcript is published, the relevant account and opportunity profiles are updated in real-time. This ensures your team is never working from stale or incorrect information, which is critical in the dynamic SLED market.

Can Pursuit integrate with our existing CRM and sales stack?

Absolutely. Pursuit is built with seamless integration in mind. It offers native, bi-directional integrations with Salesforce and HubSpot, allowing enriched account data, contacts, and buying signals to flow automatically into your existing records. It also syncs with marketing automation platforms and sales engagement tools, ensuring the intelligence is actionable within the workflows your team already uses daily, without requiring engineering support.

Is Pursuit suitable for companies new to selling to the SLED market?

Yes, Pursuit is incredibly valuable for both SLED veterans and newcomers. For new entrants, it acts as a force multiplier, instantly providing the market knowledge, procurement pathways, and key contacts that would otherwise take years to build organically. It demystifies the complex landscape, revealing where and when to engage. This levels the playing field and allows new players to compete effectively by focusing their efforts on real, in-market opportunities from day one.