Flidget
Flidget stops silent churn by flagging who's about to leave and capturing the real reason when they cancel, all in one dashboard.
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About Flidget
Flidget is the first retention intelligence platform built specifically for SaaS founders and small teams who are tired of discovering churn after the damage is already done. Unlike traditional analytics tools that only tell you churn happened, Flidget gives you a live, real-time warning system that identifies users who are about to leave, and captures the real, unfiltered reason when they finally click cancel. Every user in your product gets a live risk score labeled Healthy, Risky, or Drifting, accompanied by a plain English reason. Not a confusing score like "dropped to 48," but something actionable like "last active 9 days ago, never completed onboarding." This means your team wakes up every morning knowing exactly who needs a nudge today, before they have made up their mind to leave. And when a user does click cancel, a short chat opens right there on your cancel page. No redirects, no frustrating "please select a reason" dropdowns. Users type or speak for just 10 seconds in their own words, and that reason lands tagged and organized in your dashboard, ready for you to act on. Both of these powerful signals live in one unified place. You can filter by churn reason, read full transcripts of voice or text replies, fire a rescue email from your own domain, and queue win-back candidates without ever opening another tool. Setting up Flidget takes just 10 minutes with a single npm install. It works seamlessly with Stripe, Paddle, Lemon Squeezy, or any custom billing setup. With a free plan available and paid plans starting at just $29 per month, Flidget is the smart, proactive solution for stopping silent churn before it drains your MRR.
Features of Flidget
Drift Detection with Plain English Signals
Flidget's Drift Detection system labels every user in your product with a live risk score that is easy to understand and act on. Instead of a cryptic number, you get clear categories: Healthy (0 to 29 percent risk), Risky (30 to 60 percent risk), and Drifting (60 percent plus risk). Each label comes with a plain English reason, for example, "logged in 2 days ago, used invite_teammate" for Healthy users or "9 days inactive, never used invite_teammate" for Drifting users. This feature ensures your team knows exactly what is wrong and what to do before it is too late, turning vague metrics into actionable daily priorities.
Retention Copilot with Voice and Text Capture
The moment a user clicks cancel, Retention Copilot opens a short chat right on your cancel page. There are no redirects, no forms, and no impersonal dropdown menus. Users simply type or speak for about 10 seconds in their own words, telling you exactly why they are leaving. This feedback is captured as a tagged reason in your dashboard, complete with a full transcript. Whether they say "mostly price, looked at AcmeCharts" or "missing CSV export on Pro," you get the unfiltered truth, giving you the context you need to improve your product and win back lost users.
Unified Retention Dashboard
Both Drift signals and exit reasons live in one powerful dashboard, eliminating the need to switch between multiple tools or maintain spreadsheets. You can filter conversations by churn reason, such as pricing, competitor, features, bugs, or other. You can read full transcripts of both typed and voice messages, fire a rescue email directly from your own domain, and queue high-intent exits into a win-back queue. Everything you need to act on retention is right there in one place, saving you time and ensuring no signal is lost.
One-Click Setup with Any Billing System
Flidget is designed for speed and simplicity. It takes just 10 minutes to set up with a single npm install command: npm install @flidget/web-sdk. After adding your public key and calling Flidget.init once, Drift signals and exit capture start working immediately. The platform works seamlessly with Stripe, Paddle, Lemon Squeezy, or any custom billing setup, making it a perfect fit for SaaS teams of any size who want to stop silent churn without a complex integration process.
Use Cases of Flidget
Proactive User Outreach Before Cancellation
A SaaS founder notices a user has been flagged as "Risky" with a 48 percent risk score and the reason "last active 5 days ago, usage dropping." Instead of waiting for the user to cancel, the founder uses Flidget's dashboard to send a timely, personalized check-in email from their own domain. The outreach feels relevant and helpful because it is based on real behavior, not a guess. This proactive nudge often re-engages the user before they ever make the decision to leave, directly protecting monthly recurring revenue.
Capturing Honest Exit Feedback at the Moment of Cancel
When a frustrated user clicks the cancel button on their billing page, Flidget's Retention Copilot immediately opens a short chat. The user, without being redirected, says, "Mostly price, looked at AcmeCharts." This 10-second voice or text reply is captured and tagged as "Pricing" and "Competitor" in the dashboard. The founder now has the real, unfiltered reason for the churn, not a generic dropdown selection. This honest feedback is invaluable for product development, pricing strategy, and competitive analysis.
Filtering and Prioritizing Win-Back Opportunities
After a week of cancellations, a founder opens the Flidget dashboard and filters all conversations by the "Pricing" churn reason. They see a list of users who mentioned price as their primary issue, including full transcripts. The founder identifies 12 high-intent users and queues them into the win-back queue. From the same dashboard, they craft and send a targeted rescue email offering a discounted annual plan. This structured, data-driven approach to win-back is far more effective than random outreach.
Understanding Product Gaps Through Voice of Customer Data
A product manager reviews the "Recent conversations" section in Flidget and notices a recurring theme: users are mentioning "missing CSV export on Pro." By reading the full transcripts of these conversations, the team gains a clear understanding of a specific feature gap that is causing churn. This direct, unsolicited feedback is far more reliable than survey data. The team can then prioritize building the CSV export feature, directly addressing a top churn reason and improving the product for all users.
Frequently Asked Questions
How does Flidget know if a user is about to churn?
Flidget uses a Drift Detection system that analyzes user activity and engagement patterns in real time. It labels every user as Healthy, Risky, or Drifting based on their recent behavior, such as login frequency, feature usage, and onboarding completion. Each label comes with a plain English reason, so you know exactly why a user is flagged. This proactive signal gives you days of warning before a user typically cancels, allowing you to intervene with a timely nudge or rescue email.
What happens when a user clicks cancel on my site?
When a user clicks the cancel button, Flidget's Retention Copilot opens a short chat directly on your cancel page. There are no redirects or forms. The user is asked to explain why they are leaving in their own words, either by typing or speaking for about 10 seconds. This feedback is immediately captured, tagged with a churn reason (like pricing or missing feature), and stored in your dashboard with a full transcript. You can then act on this information right away.
How long does it take to set up Flidget?
Setting up Flidget takes approximately 10 minutes. You simply run one npm install command: npm install @flidget/web-sdk. Then, add your public key and call Flidget.init once in your application. Drift signals and exit capture start working from that point. The platform is designed to work with Stripe, Paddle, Lemon Squeezy, or any custom billing setup, making integration smooth and fast for any SaaS team.
Can I use Flidget to send rescue emails from my own domain?
Yes, absolutely. Flidget's unified dashboard allows you to fire rescue emails directly from your own domain. You do not need to open another tool or switch between platforms. When you identify a user who is drifting or has provided a churn reason that indicates they are salvageable, you can craft and send a personalized email from within the Flidget dashboard. This keeps your outreach consistent with your brand and ensures you can act quickly on retention opportunities.
Pricing of Flidget
Flidget offers a free plan that allows you to hear your first exit reason at no cost, making it easy to try the platform without any commitment. For teams that need full access to Drift Detection, Retention Copilot, and the unified dashboard, paid plans start at just $29 per month. This tier unlocks advanced filtering, win-back queueing, and the ability to send rescue emails from your own domain. All plans are designed to be affordable for SaaS founders and small teams, with no hidden fees or long-term contracts required.
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