Elmo

Elmo is the first open-source AI visibility tracking tool built for brands that refuse to get left behind. As AI-generated search and chat responses become the new front door for customer discovery, knowing how models like ChatGPT, Claude, Gemini, and Perplexity talk about your brand is no longer optional — it is survival. Elmo gives you a command center for this new landscape, letting you monitor mentions, analyze citations, and benchmark competitors across every major AI model. Whether you are a marketing manager, brand strategist, or data analyst, Elmo turns the black box of AI responses into actionable intelligence. The platform is completely self-hosted, meaning your data stays on your infrastructure with zero vendor lock-in. You own your insights, your keys, and your strategy. With a live demo, a thriving Discord community, and a growing list of trusted users including Record Ranks, Elmo is quickly becoming the standard for AI engine optimization (AEO). From tracking visibility scores per prompt to drilling into individual AI responses, Elmo gives you the clarity to adapt, optimize, and dominate in an AI-driven world.

Dashboard

Your AI visibility command center. See everything at a glance — current visibility scores, trending mentions, citation category breakdowns, specific cited pages, and key metrics. This single pane of glass eliminates the guesswork, giving you a real-time snapshot of how AI models perceive your brand across every tracked prompt and model.

Visibility

Track visibility across every prompt and model with granular precision. Filter by AI model, time range, and custom tags to isolate exactly what matters. See per-prompt visibility scores with trend lines that compare your brand against competitors, so you can pinpoint which content drives positive AI mentions and which areas need immediate attention.

Citations

Understand exactly where AI models get their information. See which domains and URLs are cited most frequently, track new and dropped sources over time, and break down citations by category — brand, competitor, social, and more. This feature turns raw citation data into a strategic map of your digital footprint in the AI ecosystem.

Deep Dive

Inspect every individual AI response with surgical precision. Drill into any prompt to see exactly what each AI model said, which brands were mentioned, what sources were cited, and how the response was constructed. This level of detail is invaluable for understanding the nuances of AI behavior and for refining your content strategy to align with model preferences.

Brand Reputation Monitoring

Marketing managers can use Elmo to continuously monitor how AI models describe their brand across hundreds of prompts. If a model starts associating your brand with negative context or omits you from a key category, you get instant visibility. This allows you to respond strategically — whether that means updating web content, publishing new assets, or engaging with the AI ecosystem directly.

Competitive Intelligence

Brand strategists can benchmark their AI mention rate against competitors with hard data. See who dominates which prompts, identify gaps in your own visibility, and track how competitor mentions shift over time. For example, a sneaker brand can see that Nike holds 78% visibility while their own brand sits at 21%, then use citation analysis to understand what content drives those gaps.

Content Optimization for AEO

Data analysts and SEO teams can use Elmo to reverse-engineer what makes content citeable by AI models. By tracking which URLs and domains are most frequently cited, and seeing how citation patterns change with content updates, teams can optimize blog posts, product pages, and press releases to increase their chances of being referenced in AI responses.

Campaign Impact Measurement

After launching a major campaign or product launch, use Elmo to measure the impact on AI visibility over weeks and months. The 12-month trend view lets you correlate content changes and market shifts with visibility scores. This turns AI visibility from a vanity metric into a measurable KPI that directly ties to brand awareness and customer acquisition.

What AI models does Elmo support?

Elmo supports the full spectrum of major AI models including ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, Google AI Mode, and Google AI Overviews. It also supports all other models through APIs or OpenRouter. You bring your own API keys, so you control access and costs.

Is Elmo really free for self-hosting?

Yes. The self-hosted plan is $0 and includes unlimited prompts, all AI models, citation analysis, competitor tracking, full source code access, and community support. You run it on your own infrastructure with no usage limits. Cloud and white-label plans are coming soon for those who want managed hosting or reseller capabilities.

How does Elmo ensure my data stays private?

Elmo is open source and self-hosted by default. All data — including prompts, responses, and analytics — lives on your own infrastructure. There is no vendor lock-in, no third-party data sharing, and no hidden data collection. You own your keys, your data, and your strategy completely.

Can I track my competitors with Elmo?

Absolutely. Elmo includes a dedicated competition feature that lets you compare your brand's AI mention rate against any set of competitors. You can see who dominates which prompts, track visibility trends over time, and identify gaps in your own AI visibility. This is critical for understanding your competitive position in the AI search landscape.

Self-Hosted

Run on your own infrastructure with full access. $0 per month. Includes unlimited prompts, all AI models, citation analysis, competitor tracking, full source code access, and community support. Get started instantly with npm install -g @elmohq/cli and elmo init.

Cloud

Managed hosting with no maintenance required. Coming soon. Includes everything in Self-Hosted plus managed hosting, automatic updates, priority support, daily backups, and usage analytics. Join the waitlist to be notified.

White Label

Provide AEO for all of your customers. Custom pricing. Includes everything in Cloud plus custom branding, custom domain, SSO, shared Slack channel, and prioritized features. Contact the team for a quote.